A MESSAGE FROM OUR FOUNDER
Not Your Average Accountant.
Not Your Average Accounting Firm.
Ever since I began my career in accounting, I've heard the same comment over and over:
You don't seem like a normal bean counter
I never knew if it was the outgoing personality, the motorcycle, the scuba diving with sharks, or any number of other things. What I did know was that I wanted to lean into that. I give off that impression because I’m not your average accountant. And Counter Culture isn’t your average accounting firm.
We’re not here to sell you a bunch of systems your business doesn’t need or bury you in jargon that doesn’t help you run your company. Instead, we take the time to understand your world, your challenges, and your goals. Our focus is on building financial clarity and strategy that actually fits the way your business operates.
At Counter Culture Consulting, we do things differently. We challenge outdated processes. We design smarter, simpler ways to manage your numbers. And we bring the kind of financial insight that lets you make decisions with confidence—whether that’s expanding locations, managing payroll, keeping up with compliance, or planning for the future.
Because in the end, it’s not about spreadsheets for the sake of spreadsheets. It’s about giving you the freedom to focus on what you do best—running your business—while we make sure the numbers work behind the scenes.
Built for the Trades. Not Your Average Accounting Firm.
Books and Taxes — Together
Most trades owners have a bookkeeper and a CPA who never talk to each other. That gap costs money. At Counter Culture, we handle both — so your books are always in a state that makes tax planning easy, and your tax strategy informs how we keep the books.
Trades-Specific Expertise
We've spent years in manufacturing, construction, and service businesses. We understand job costing, equipment depreciation, seasonal cash flow, and the difference between a profitable job and one that just looks profitable. Your accountant should know your world — ours does.
Meet Your New Accounting Team
We founded Counter Culture Consulting to bring enterprise-level accounting to the home service businesses that deserve it most. With experience spanning manufacturing, construction, and service businesses, we understand how trades companies actually operate — and what it takes to keep the numbers working for you.